How to Target Kids by Johnray Daniels
Marketing to kids is not just a challenge but is also something I
look forward to doing. You see, when you work with kids, you have to
think and act like a kid. This goes without saying that I love being
child-like at times because you learn a little something more about
yourself deangrimm.
Anyway, as I was suggesting, if your products or services target this
particular group then you have to be ready to squeeze out all the
creative juices in you.
When targeting kids you have to know what would get them interested.
No, make that VERY interested. You have to learn what is currently the
craze in the market that makes them go ga-ga hp barcode printer.
Is it Dora the Explorer? Sponge Bob Square Pants? Barney? Avatar?
Chowder, perhaps? Knowing these characters and thinking about why they
are so popular would help you think about a good marketing strategy for
kids.
Let us consider some ideas to help you target the kid sector. Ready? Let’s go:
1. Cartoon Characters
Just like I mentioned earlier, kids respond positively to popular
cartoon characters. If you do not know who is in or out, just go ask
kids in the primary school and you would know right away – no rocket
science there. Anyway, if you want to use cartoon characters for your
color folder printing for instance what you can do is to create one for
your company or business vera wang wedding dress dora.
Creating a cartoon character to be used in your marketing efforts is an
effective strategy to catch kids’ attention. When you have created a
character, you can move on to using it for various marketing media
platform such as television ads or magazine print ads.
To be able to get the right character, be sure to test it first with
kids. It will be easy and fun. Develop several characters and gauge how
each kid would respond to the character. Let them color them, make
jigsaw puzzles out of them, and determine which among the choices is
most popular chinagemfactory. I’m sure you are as excited as I am to know the results after the kids are finished with their ‘discussion.’
2. Role Models
Kids worship other kids, teen or even adult who they think are
‘cool.’ Think about Hannah Montana, casts of Glee, Jonas Brothers –
these are popular idols particularly for kids who are just about to
enter teen life. They have idols and role models they want to associate
with. What you can do is to identify who is currently ‘hot.’ If your
marketing budget allows you to engage these stars, go ahead and get
their images or pictures on all your print ads including your brochures
or color folder printing. However, if your marketing budget does not
allow for you to enlist the services of a popular celebrity, why not
create your own? This is a cheaper and more practical approach rather
than spending thousands of dollars on a celebrity endorser. Get to know
what is popular and trendy. For instance, know what is ‘in’ in terms of
hairstyle, clothing or accessories. Package your own celebrity with all
the accoutrements to make him or her appealing to your target
population.
3. Give out Samples
Kids love freebies! Make it a point to have ‘experiential sessions’
with kids. For instance, you can give away candies or chocolates if you
are into this type of business. If you have a new toy, make them try it
or play with. Go to school fairs and get a booth where kids can play
with toys you are introducing to them.
There are other methods; but those that were mentioned are some basic approaches apfelwahn. The best thing with advertising for kids is this: Have Fun! Order by www.chinaclearbox.com/PVC-Clear-Box_c8
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